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I’m Danielle, a thirty-something designer with over 15 years experience in the design industry. I’ve always enjoyed the creative side of life and have been lucky enough to indulge in a fair few projects and make being creative my living. I mean, everyone owns 47 domain names they never use because they have a great idea at 4am, right?

Now specialising in (but not limited to) character design, photography illustration and apparel/pattern prints, I have been on quite a journey to find my strengths.


It all started whilst studying Fashion Design and Illustration at University. I was fortunate enough to land a job as an assistant fashion designer in a small boutique in Birminghams Custard Factory in Digbeth following a work experience placement. My day was spent sourcing and revamping vintage clothing with old trinkets and finds, which is probably to blame for my current hoard of all things crafty. It was here that I also designed and made a collection, which was sold in several Topshop stores across the UK. For someone who was yet to graduate it was a great opportunity and gave me an insight into making a living from being creative. After graduating in 2005 I approached The Princes Trust with a business plan. It was a “Dragons Den” style presentation that I sweated over for weeks. Luckily they weren’t dragon like at all and I walked away with a business loan and the support of a business mentor. It was this that helped me create my first company “dressedbydanni”, an alternative clothing company. I needed to budget my loan, so I took to google and educated myself in web development and built my own ecommerce website. I also designed, manufactured and marketed the clothing from my bedroom (managing to keep outgoings to a minimum). It was a great learning experience and I had a great customer rapport, which was definitely the key to my success (myspace was my mecca for alternative scene kids at that time, so business was booming). The company ran for 4 years, selling clothing to everyone from my next door neighbour to a Drag Queen in West Hollywood.


It was a natural progression to reinstate my love of drawing after doing the marketing and fashion sketches for dressedbydanni. I set up “doodlesbydanni” as a sister company, selling my hand drawn illustrations on everything from canvases to T-shirts and also offering freelance illustrator services. There were no outlay costs with this company as all my products were produced and shipped through 3rd party sites. This is a great way for anyone looking for small start up costs. I used, (and still use), sites such as “Redbubble” and “Society6”, but there are plenty more reputable sites out there to choose from. Having an online portfolio and doing freelance illustration and graphic design work secured me full time roles with some big named brands. I managed to work with the UK distributor for Esbelt Brazilian Bodywear creating editorial layouts for NEXT, Lingerie Buyer, Bridal Buyer and Simply Yours. With further opportunities designing point of sale and marketing material for chain stores such as Booze Buster and Oddbins.


My most challenging job to date would have to be becoming a mother. I have 2 boys and I’m enjoying watching them grow and seeing my eldest develop his own creative flare. Luckily his artistic skills overshadow the clumsiness he has also inherited from me, and thankfully his little brother has more balance. I’m yet to exercise my skills with any school projects, but when they arise I’m sure I will be “that” mom who’s a little too extra.


Alongside designing and illustrating for companies, I indulge in a side project of sustainable streetwear called 13voltz designing bold illustrated apparel.

13Voltz is Vegan and Eco friendly thanks to the ethical garment selection that is printed to order in the UK using non- toxic, water-based inks. All the products are shipped in plastic-free packaging ensuring a no waste policy and all designs are exclusive and a way I can engage my passion for fashion alongside my illustrative flare!


Brand13 is now in it’s third year of trading and boasts a worldwide client base of badass female entrepreneurs that love great design and are not afraid of pushing the boundaries of their business aesthetics. Brand13 works remotely so is therefore not restricted to 9-5, allowing me to work around family life and connect with clients around the world in varying time-zones.


Illustrating and designing is my passion here at Brand13. My aim is to provide stunning, intentional design that communicates your message effortlessly whether that be through bold graphics or fluid illustration. From creation to completion I can offer you the whole package when it comes to your company aesthetics. Designing visual styles that are not only beautiful, but entice your target audience into becoming your customers.

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